Privacy Policy

With the following data protection notices, we would like to give you an overview of the collection and processing of your personal data with us in the company. We would also like to explain to you for which purposes we collect which data and what rights you are entitled to in this context.

1. Who is responsible for data processing and who is my contact person for data protection concerns?

The responsible person within the meaning of the EU General Data Protection Regulation (hereinafter “GDPR”), the Federal Data Protection Act, other data protection laws in force in the Member States of the European Union and other provisions with a data protection character is:

Kennedyallee 123
60596 Frankfurt am Main

Phone: +49 (0) 69 50 50 250-0
Fax: +49 (0) 69 50 50 250- 11

Managing Director: Matthias Rüth
Data Protection Officer: Kimia Rüth
Tel.: +49 (0) 69 50 50 25 0- 203
Fax: +49 (0) 69 5050250- 11

2. What data do we collect and process and from what sources do we obtain it?

The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, data on the legitimacy of your person (e.B. identity or passport data) as well as data from the fulfilment of our contractual obligations (e.B. bank data), is always carried out in accordance with the GDPR and in accordance with the German data protection regulations applicable to TRADIUM GmbH.

We receive this data from you or from sales partners or intermediaries cooperating with us in the course of our business relationship and its initiation. In addition, if necessary in the context of our service, we may process data that we have legitimately obtained from publicly available sources (e.B.g. debtor directories, trade and association registers, land registers, etc.).

3. For what purpose and on what legal basis do we process your data?

Art. 6 Para. 1 lit. a GDPR serves as the legal basis for our company for processing operations where we obtain consent for a specific processing purpose. This applies in particular to the transfer of personal data between us and our sales partners and intermediaries. Where the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, in the case of processing operations necessary for the supply of goods or the provision of any other service or consideration, the processing shall be based on Article 6(). 1 lit. b GDPR. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as the fulfilment of tax obligations, the processing shall be based on Art. 1 lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or any other natural person. This would be the case, for example, if a visitor to our company were injured and his name, age, health insurance data or other vital information were then passed on to a doctor, hospital or other third party. Should. In that way, the processing would be based on Article 6(0). 1 lit. d GDPR. Ultimately, processing operations can also be used under Article 6(0). 1 lit. f GDPR. This legal basis is the basis for processing operations which are not covered by any of the above legal bases where the processing is necessary to safeguard the legitimate interest of our company or a third party, provided that the interests of the fundamental rights and freedoms of the person concerned. An example of this can be advertising by our company.

4. Who gets access to your data?

Within our company, those employees who need it to fulfill our contractual and legal obligations will have access to your data.

We will only share your personal information with third parties outside our company if:

  • You have expressly consented to this (Art. 6 sec. 1 lit. a GDPR),
  • this is permitted by law and in accordance with Article 6(0). 1 lit. b GDPR is necessary for the establishment or settlement of contractual relationships with you,
  • in the event that for the transfer under Article 6(0) of the 1 lit. c GDPR has a legal obligation and
  • the transfer in accordance with Article 6(0) 1 lit. f GDPR is necessary to assert, exercise or defend legal claims and there is no reason to believe that you have an overriding interest in not disclosing your data.

Under these conditions, data will be passed on in particular to sales partners and intermediaries, banks, authorities and courts that cooperate with us.

Under these conditions, it is also possible to pass on to recipients in third countries, i.e. to countries outside the European Union and the European Economic Area, but only within the framework of contractual relations.

In addition, we occasionally use service partners who have been commissioned by us to process personal data in accordance with our instructions as part of an order processing contract.

5. How long will your data be stored?

In principle, the processing and storage of your data will only take place as long as this is necessary for the purpose for which it was collected, in particular for the fulfilment of our contractual obligations as well as any additional statutory retention periods e.B. from the Commercial Code or the Tax Code. These are usually six or ten years. In addition, data for the assertion and enforcement of legal claims may be stored within the framework of the statutory limitation periods, e.B. for the preservation of evidence.

After the relevant period has expired, the relevant data will be routinely deleted.

6. What are your data protection rights?

Each data subject has a right of access (Art. 15 GDPR), the right to rectification (Art.16 GDPR), the right to restrict processing (Article 18 GDPR), a right to erasure (Article 17 GDPR), a right of objection (Art. 21 GDPR) and a right to data portability (Art.20 GDPR).

If the data processing is based on a consent, you can revoke this consent at any time with effect for the future. The data processing carried out up to the time of revocation remains lawful. For example, you can send a revocation by e-mail to or to the postal address above.

You also have the right to complain to the competent supervisory authority (Art. 77 GDPR).

Right to object

If your personal data is based on legitimate interests in accordance with Article 6 sec. 1 lit. f GDPR are processed, you have the right to object to the processing of your personal data in accordance with Article 21 GDPR, insofar as there are reasons for doing so, which arise from your particular situation or if the opposition is directed against direct marketing. In the latter case, you have a general right of objection, which we implement without specifying a specific situation. If you wish to exercise your right of objection, please send an e-mail to

7. Am I obliged to provide my data?

In the context of contractual relations, you only need to provide the personal data necessary for the establishment, execution and termination of the contractual relationship or which we are legally obliged to collect (e.B. due to tax regulations). Without this data, we will usually have to refuse to enter into contractual relations.

8. Automated decision-making, including profiling

There is no automated decision-making, including profiling.

9. Use of the Matomo statistical software

We use the program “Matomo” in the cloud version for web analysis, a service of InnoCraft Ltd, a New Zealand company (NZBN 6106769) based in: 7 Waterloo Quay PO625, 6140 Wellington, New Zealand.

We use Matomo without cookies. In addition, we have configured Matomo so that your IP address is only recorded in abbreviated form. We therefore process your personal data anonymously. It is not possible for us or Matomo to draw any conclusions about your person. Due to this particularly data-saving configuration of Matomo, you do not have to consent to its use in advance. We store the anonymized visitor data for 2 years.

You can find further information on Matomo’s terms of use and data protection regulations at:

10. Privacy Policy on the Use of YouTube

We have integrated YouTube videos into our website, which are stored on and can be played directly from our website. These are all included in “advanced privacy mode”, i.e. no data about you as a user is transferred to YouTube if you do not play the videos. Only when you play the videos will the data referred to in paragraph 2 be transferred. We have no influence on this data transfer.

If you click on “Load Video” for a video, YouTube will receive the information that you have accessed the corresponding subpage of our website. In addition, the data will be transmitted. This is done regardless of whether YouTube provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be directly associated with your account. If you do not want to be assigned to your profile on YouTube, you must log out before activating the button. YouTube stores your data as user profiles and uses it for advertising, market research and/or needs-based design of its website. Such an evaluation is carried out in particular (even for unlogged users) for the provision of demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must address YouTube in order to exercise this.

The data protection provisions published by YouTube, which are available at, provide information on the collection, processing and use of personal data by YouTube and Google.

11. Privacy Policy on the Use of Google Ads

We use Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively by analyzing, for example, which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: and

12. Newsletter

If you subscribe to our company’s newsletter, the data in the respective input mask will be transmitted to the controller. Subscription to our newsletter takes place in a so-called double opt-in procedure. This means that after registering, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no-one can register with other people’s email addresses. When registering for the newsletter, the user’s IP address and the date and time of registration are stored. This serves to prevent misuse of the services or the e-mail address of the person concerned. The data is not passed on to third parties. An exception is made if there is a legal obligation to pass on the data. The data is used exclusively for sending the newsletter. Subscription to the newsletter can be cancelled by the data subject at any time. Consent to the storage of personal data can also be revoked at any time. There is a corresponding link in every newsletter for this purpose. The legal basis for the processing of data after registration for the newsletter by the user is Art. 6 para. 1 lit. a) GDPR if the user has given consent. The legal basis for sending the newsletter as a result of the sale of goods or services is Section 7 (3) UWG.

1.1 Use of rapidmail
Description and purpose: We use rapidmail to send newsletters. The provider is rapidmail GmbH, Wentzingerstraße 21, 79106 Freiburg, Germany. Among other things, rapidmail is used to organise and analyse the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter is stored on rapidmail’s servers in Germany. If you do not wish to be analysed by rapidmail, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. For the purpose of analysis, the emails sent with rapidmail contain a so-called tracking pixel, which connects to the rapidmail servers when the email is opened. In this way, it can be determined whether a newsletter message has been opened. We can also use rapidmail to determine whether and which links in the newsletter message have been clicked on. Optionally, links in the email can be set as tracking links with which your clicks can be counted.

Legal basis: The legal basis for data processing is Art. 6 para. 1 lit. a) GDPR.

Recipient: The recipient of the data is rapidmail GmbH.

Transfer to third countries: Data is not transferred to third countries.

Duration: The data stored by us as part of your consent for the purpose of the newsletter will be stored by us until you unsubscribe from the newsletter and deleted from both our servers and the servers of rapidmail after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for the member area) remain unaffected by this.

Revocation option: You have the option of revoking your consent to data processing at any time with effect for the future. The legality of the data processing operations that have already taken place remains unaffected by the cancellation.

Further data protection information: For more information, please refer to rapidmail’s data security information at: For more information on rapidmail’s analysis functions, please see the following link:


© 2024 powered by TRADIUM GmbH

© 2024 powered by TRADIUM GmbH